On-Pack & In-Pack Case Studies
    The following are examples of in-pack & on-pack promotions that successfully created "tie-breaker" promotions at the point of purchase to drive incremental business.

CO-OP PROMOTIONS was contacted by Nestle's Tasters Choice Instant Coffees. They wanted on-pack promotion partners consistent with their breakfast theme and target demo's. We found five on-target partners including: Sweet'n Low, Sun-Maid Raisin Bread, Hormel Black Label Bacon, Better Homes & Gardens Brunches & Breakfasts and Ralston Multi-Bran Chex.

Royal Oak Enterprises called CO-OP PROMOTIONS for an in-pack to add value to the peak season sale of their charcoal.
We brought them Heinz 57 Sauce, Tetley Tea, Solo Cups and Plates, Eckrich Franks and Lawry's Marinade; adding $4.95 in related item savings to the purchase of Royal Oak Charcoal.

Leo Burnett called CO-OP PROMOTIONS to source promotional partners for Philip Morris. We successfully sourced 28 partners in 60 days for their Virginia Slims' "Book of Days", creating a strong value-added calendar book with savings over $1,000.

Alcone Marketing Group called CO-OP PROMOTIONS to source a healthy food partner for Lipton's Healthy Sensation Salad Dressing. We successfully sourced a 9 million on-pack opportunity with Quaker Oats.


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